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Unraveling the True Potential of Customer Intelligence in the Business World | Download Infiniti Research’s Free Resource Today!


Driving business growth with customer intelligence. (Graphic: Business Wire)

LONDON–(BUSINESS WIRE)–A global market intelligence solutions provider, Infiniti Research, that delivers actionable solutions to resolve complex business problems has announced the completion of their downloadable article series on driving business growth with customer intelligence.

Leveraging customer intelligence not only boosts campaign-specific metrics, but also improves customer acquisition, retention, and customer satisfaction.

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Customer intelligence (CI) involves using customer data to derive valuable market information. This can be collected by organizations from both internal and external sources. In the modern business world, it is imperative for companies to understand customer motivations better in order to drive future growth. Leveraging customer intelligence not only boosts campaign-specific metrics, but also improves customer acquisition, retention, and satisfaction, as well as revenue, profitability, and customer value.

Given below are a few free resources that are available for download and can help you gain a better hold on how customer intelligence solutions help drive business growth:

Tapping into Market Opportunities with Customer Intelligence

Although there are several mantras of the mass marketing era where the customer is assumed to have a conditioned response that is totally predictable, today’s customers are highly dynamic in their choices and are known to take informed decisions while making a purchase. So, customer intelligence solutions are inevitable for businesses who want to correctly identify what their customers want and what needs to be done to keep them hooked on to the brand.

Read the complete resource to know the key reasons why businesses must not avoid customer intelligence. Download it for FREE here:

Customer Satisfaction and Loyalty Management: Are they Interconnected?

Most businesses such as retail business implemented loyalty program to increase their customer’s satisfaction and deter their customer from moving to competitor brands. However, the success of this program is not substantiated. Increased customer satisfaction heightens the chances of re-purchase and improves customer loyalty towards a brand. Loyalty Management tools grow a business’s revenues and profits by improving retention among its customers, employees and investors. Are customer satisfaction and loyalty management interrelated?

Download the complete resource to gain answers to this and several more of your questions relating to how brands can retain customers:

How to Master Customer Intelligence and Drive Business Growth: A 5-Step Guide

It takes more than collecting and analyzing survey data to cultivate satisfied customers. Any business can conduct a customer survey. But true knowledge of important issues and trends comes from ongoing customer input. However, by following five essential steps to customer intelligence will help companies to build customer loyalty, gain a competitive advantage in the market, and ultimately improve the bottom line.

Our expertise in the delivery of advanced customer intelligence solutions can help you better understand the needs of a changing market landscape. Download this free resource to learn more steps to mastering customer intelligence:

Keeping track of the customer needs help businesses differentiate themselves and stay ahead of the market competition. This becomes easier with an experienced customer intelligence partner. Gain more insights into our service portfolio. Request a free brochure.

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit:

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