Categorías: México

Reinos de México, nuevo distintivo que proyecta los destinos a nivel internacional y genera confianza en el turista

The Secretary of Tourism of the Government of Mexico, Miguel Torruco Marqués, led the event for the presentation of the Distinctive Kingdoms of Mexico, which will be awarded to tourist communities to which it will provide added value by projecting a better image of the destinations internationally. and generate confidence in the tourist.

Accompanied by the governors of Tlaxcala, Lorena Cuéllar Cisneros; from Baja California, Marina del Pilar Ávila Olmeda; as well as the ambassadors of Italy in Mexico, Luigi de Chiara, and of China in Mexico, Zhan Runen, among other authorities and business leaders, the head of the Ministry of Tourism (Sectur) delivered to Val’Quirico, in Tlaxcala, the first Distinctive Kingdoms of Mexico, where architecture and nature merge into a unique space.

He indicated that this new Distinction is the result of the joint work of the agency under his charge with the private initiative; and it reflects the brotherhood of kingdoms created through the fusion of cultures whose foundation is based on two pillars: Thematic architecture resulting from a creative process between Mexico and a brother European people of inspiration, resulting in an «architectural casting»; and circular economy for the sustainable development of the town and the surrounding communities.

Torruco Marqués highlighted that Val’Quirico is a residential, tourist and commercial complex, whose medieval architecture is inspired by the European countryside, especially in Italian Tuscany. It is a thematic product that expands, diversifies and revitalizes the tourist offer of the municipality and the state, at the same time that it encourages greater investment and increases the stay and per capita spending of an increasingly informed and demanding tourist.

“This small town offers many and diverse activities for recreation and entertainment, along its picturesque streets, surrounded by stone, adobe, wood and brick buildings, typical of Italian constructions. It has galleries, boutiques, cafeterias, hotels, gardens for events, commercial stores and bars; In addition, it has restaurants, where you can enjoy succulent Italian food, as well as high-quality wines from the 10 most important countries in the production of this drink”, he commented.



He added that, in this complex, it is estimated that visitors leave an economic income of more than 80 million pesos per month. In addition, it generates 3,500 direct jobs and 7,900 indirect jobs, approximately, in the region.

The Secretary of Tourism recognized that these products are possible thanks to the cooperative work between authorities of the three levels of government and the private sector.

“Remember that new products add value and diversify the tourist offer in our states, and contribute to avoiding the concentration of tourists in already consolidated destinations. In addition, they promote the integration of circuits and specialized routes, triggering local economies, ”he declared.

He stressed that it is essential to constantly renew ourselves and adjust to what the market needs. Only in this way will we make our country a special, different destination that will position it above its competitors.

“For this reason, I congratulate Adolfo Blanca, president and founder of Reinos de México, for his unique vision and ability to adapt his real estate developments to different cultures and architectural styles. He is an entrepreneur who invests in Mexico, creates sources of work and brings well-being”, he said.

The head of Sectur informed that a product similar to Val’Quirico will be built in the north of the Republic, in Valle de Guadalupe, Ensenada, Baja California, the main wine-producing area of ​​the country, where 90% of the wines are grown and produced. national wines.

He explained that this new tourist site, which will be called «Sassi del Valle», will be inspired by the «Sassi de Matera», in southern Italy, a unique urban ecosystem, where houses carved into the rock, go back to a prehistoric past; so that we will have the second of the Kingdoms of Mexico.

On her occasion, the governor of Tlaxcala, Lorena Cuéllar Cisneros, highlighted that with this badge the state is once again placed at the forefront of tourism and makes it a more competitive destination with prosperity, favoring the circular economy for the sustainable development of the state and its surrounding communities

He added that this vision of the Government of Mexico, through the Ministry of Tourism, strengthens the competitiveness of tourist destinations in Tlaxcala and the country while meeting the quality standards required by the traveler.

«As you know in the transformation that we have initiated for the well-being of Tlaxcala, today tourism occupies a strategic place, not only as a trigger for economic development, but also as a sector that contributes to protecting our heritage and consolidating new sustainable tourist destinations» added.

On the other hand, the governor of Baja California, Marina del Pilar Ávila Olmeda, said that «Baja California is a very special land, its border nature allowed us to have hundreds of thousands of families from all over Mexico and the world, even from many other countries that have joined in building with their hands a vibrant and diverse identity that sustains a dynamic and cutting-edge economy and that as a government we have the great challenge of translating into a future of hope and well-being for all”.

He mentioned that, after more than a year of joint work, it was possible for Sassi del Valle, Baja California, to be the headquarters of the second project that will be promoted by those visionaries who founded Val’Quirico. «This project shows that our tourism sector not only recovered from the hard blow of the pandemic, but also boosted itself to levels that we have seen before, consolidating our land as a priority destination at the national and international level,» he added.

Distinguishing the work of the inhabitants of Val’Quirico Adolfo Blanca, president and founder of Reinos de México, stated that “Val’Quirico is made up of more than 500 Valquiricos who have planted their dreams in this place for 8 years and 8 months and of course I am pleased, and proud to be the president of the council of Val’Quirico”

He thanked the trust of Secretary Torruco Marqués, who, he added, asked him to replicate this model in other destinations.

Héctor Tejada Shaar, president of the Confederation of National Chambers of Commerce, Services and Tourism (CONCANACO-SERVYTUR) highlighted that Val’Quirico has known how to combine the history and architectural beauty of Europe with the spirit of our Mexican identity and today is the First Kingdom of Mexico.

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He stated that it is a tourist destination that has managed to captivate travelers and in the commerce sector to date there are already 200 companies installed in this town. «Let’s continue working together for Mexico’s tourism with positive actions,» he concluded.

Meanwhile, Francisco Cervantes Díaz, president of the Business Coordinating Council (CCE), recalled that Mexico is the fifteenth largest economy worldwide, «and everything that we continue to build through tourism pays off as a generator of the most important jobs.»

He recognized the Secretary of Tourism, Miguel Torruco Marqués, for promoting the tourism sector, hand in hand with the private initiative. He added that in the country there are privileged places that will further promote the growth of this sector.

José de Jesús Rodríguez Cárdenas, president of the Chamber of Commerce, Services and Tourism of Mexico City (CANACO CDMX), described the first launch of Reinos de México as a historic event that boosts tourism in a very powerful way, and that It will be a great trigger for the economy and with a social character, because it benefits localities and improves the quality of life for Mexicans.

In turn, Ignacio Alarcón Rodríguez Pacheco, national vice president of the National Chamber of the Restaurant and Seasoned Food Industry (CANIRAC), highlighted the importance of this distinctive as a driver of investment and expressed his support for Armando Ayala Robles, municipal president from Ensenada.

In his speech, the Italian ambassador to Mexico, Luigi de Chiara, stated that Val’Quirico is a fantastic place for tourism. “Italy and Mexico are two very similar countries that are cultural powers. We do not compete, but we complement each other with tourism in both directions, as highlighted in the secretary’s recent work tour of Italy”.

During the delivery of this badge, there was the presence of Josefina Rodríguez Zamora, Secretary of Tourism of Tlaxcala; Miguel Aguiñiga Rodríguez, Secretary of Tourism of Baja California; Armando Ayala Robles, municipal president of Ensenada; Ivan Hidalgo, founding director of the Val’Quirico Kingdom; Germán Blanca, founding director of the Val’Quirico Kingdom; Salomón Lago Pineiro, from Rancho Olivares in Ensenada, Baja California; José Antonio Encinas Gavito, founding council of the Kingdom of Val’Quirico;


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